Name: Lawyer Marketing Experts
Brand: Lawyer Marketing Experts
Rating: 4.9 (150 reviews)

Lawyer Marketing Experts

As a law firm owner, you know the importance of standing out in a competitive legal market. That's where I come in – your dedicated lawyer marketing expert and digital marketing lawyer, uniquely attuned to the needs of the legal profession. My expertise in attorney maketing lies in elevating law firms like yours to the forefront of online search, ensuring that when potential clients are seeking legal assistance, it’s your firm they find. With a deep understanding of the legal industry’s nuances, I provide specialized services including comprehensive keyword research tailored to legal terminology, in-depth site analysis to optimize for both user experience and search engine visibility, and strategic content marketing that resonates with your target audience. By entrusting me with the technicalities of SEO, you can free up valuable time to focus on your clients and the growth of your firm. I am here to ensure your online presence is not just visible, but impactful, drawing in the right clients and establishing your firm as a leader in the legal community. Let’s partner to navigate the digital landscape and position your law firm for online success.

Tip the see-saw in your favor & win in Google

I’ve been working in the digital marketing field for over 10 years and as a legal marketing expert working with law firms – advising on content marketing, brand, audience development, organizational design, and growth.

Analyzing Seasonality & Trends: Key factors in Law Firm SEO research.

With a deep understanding of the intricacies of attorney SEO, my team and I are dedicated to thoroughly researching and analyzing how the seasonality and trends in your new market differ from your home country, ensuring that our strategies are not just effective, but exceptionally targeted.

Recognizing that a one-size-fits-all approach is ineffective in the nuanced world of legal services, we delve deeply into forming a comprehensive customer profile, understanding that even the most minor details, such as regional weather patterns, can significantly impact client behavior and decision-making in certain legal niches.

Our commitment goes beyond surface-level analysis. We believe in the power of data-driven strategies, and to that end, we meticulously gather extensive data before our legal marketing experts even begin to craft a bespoke SEO strategy for your law firm. This level of detailed research is not just a step in our process – it’s our standard of excellence, ensuring that when we present our strategy to you, it’s informed, precise, and tailored to position your firm at the forefront of your market.

To say that thorough research must be carried out is downplaying the extent of data we collect before we even present our strategy to clients.

As seen on

Why should you hire Ross?

As a Law Firm SEO Expert, I bring a unique blend of deep understanding of the legal industry’s intricacies and cutting-edge SEO tactics. Unlike general SEO professionals, my focus is solely on law firms.As a legal marketing consultant I understand the specific challenges and opportunities in legal SEO, from targeting the right keywords to complying with advertising regulations. I have a history of successfully boosting online visibility for law firms. My strategies are proven to increase website traffic, client inquiries, and ultimately, case acquisitions.

Myself and my team dig through this data and extract the nuggets that our attendees can learn from.

Would you like to schedule a consultation with a marketing consultant for law firm?

Schedule a Consultation with A Legal Marketing Consultant

Who is Ross Kernez?

First and foremost I am curious. I am curious to understand what makes a search engine place one website above another.

What makes these vastly complex and nebulous algorithms tick? Some of my friends & colleagues will tell you I have an unbalanced curiosity/obsession.

I like to quote an unknown source in response: “Don’t judge people for the choices they make when you don’t know the options they had to choose from.”

When others ‘stamp out at’ 5pm and head to the bar. I head home to dig deeper.

I have been experimenting and learning with SEO for the past 12 years. In that time I have worked with numerous large businesses pushing them up the SERP’s and driving more traffic, and conversions and most importantly gathering data to empower future improvements.

Mentor at ‘Starta Venture Capital’

Mentoring startups has put me in front of some incredible talent, it has allowed me to test my skills to the limit across a diverse marketplace. Founders are highly motivated and bright individuals mentoring them has been both an honor and an ongoing challenge. It perfectly compliments my other activities as it constantly tests and sharpened my skills set. Not to mention building my network.

Grace A.I

I was part of the team that built the search engine Grace AI that was powered by IBM. This was a fantastic experience to work with some great minds, this was another project that took me outside my comfort zone, tested my skills & exposed my weaknesses.

Hiring an attorney marketing expert can be a cost-effective way to improve your website’s performance and generate a higher return on investment (ROI). A well-optimized website can attract more organic traffic, which can lead to increased sales and revenue for your business.

Legal marketing consults have specialized knowledge and skills related to optimizing websites for search engines. They can provide insights and recommendations that can help improve your website’s visibility and ranking on search engine results pages (SERPs).

You can be as hands-on as you like with this process or leave everything to me. But I will still need your help in understanding your business.

Like any message in marketing, if you try to hire a legal SEO expert for attorneys, you need to make sure they have enough experience working in online marketing. Overall, hiring a lawyer marketing SEO company can be a smart investment for businesses looking to improve their online visibility and attract more organic traffic to their website.

What should you expect from Lawyer Marketing Consultant for Attorneys

Here’s some feedback from someone who has learned form Ross' Legal Marketing Consultant:

Nick B.

If you're searching for a legal marketing consulting expert who can take your law firm to new heights, Ross is the one to trust. Their deep understanding of the legal industry and their ability to create effective marketing strategies tailored to our specific needs have been invaluable

K.Mike

Ross is a true lawyer marketing expert! Their legal marketing consulting services have been instrumental in transforming our law firm's digital presence. They provided us with a clear roadmap for optimizing our online marketing efforts, and the results speak for themselves.

S. Smith

Working with Ross was a game-changer for our law practice. Their legal marketing consulting services are top-notch. They conducted a thorough analysis of our firm's needs and created a tailored strategy that helped us stand out in a competitive market.

What should you know about SEO & ROI?

Investing in SEO can provide a significant return on investment (ROI) over time. By improving your website’s search engine rankings, you can attract more qualified traffic, increase conversions, and generate more revenue

SEO can be a time-consuming process, especially if you’re not familiar with the techniques and tools involved. By outsourcing your SEO efforts to an legal marketing expert or attorney marketing expert, you can free up your own time to focus on other aspects of your business.

What else law firm marketing expert Ross can help you with?

SEO is not just about optimizing for search engines; it’s also about creating a better user experience for your website visitors. A lawyer marketing expert can help you optimize your website’s design, navigation, and content to make it more user-friendly and engaging. Here are a few relevant topics that Ross could help you with. Working with AI instead of against it.

What I can help with :

Law Firm SEO

Legal Content Marketing

Digital PR in SEO

Website Migration

Lawyer Marketing

Just SEO?

Absolutely not, although I started as a legal marketing consultant, I am a full stack marketer i realized that a good SEO strategy without a holistic understanding of marketing. Is like a funnel with holes in it. No matter how much traffic you drive through the funnel you will be leaking leads and wasting your resources.

I have garnered a solid understanding of digital marketing and how to juggle the many disciplines and allow them to fit and work together. I also have managed teams of freelancers and employees in the double digits. I love to help people manage their teams more efficiently.

FAQ’s

What is Lawyer Marketing and Why is it Important for Law Firms

Lawyer marketing expert encompasses the various strategies and practices employed by law firms and attorneys to promote their services, establish their brand, and attract new clients, specifically tailored to the unique needs and constraints of the legal industry. It’s a crucial aspect of running a law firm for several reasons.

Firstly, in the highly competitive legal market, law firms need to differentiate themselves to attract new clients. Effective marketing allows law firms to reach potential clients who are actively seeking legal services. It’s not just about visibility; it’s about connecting with the right audience at the right time.

How Does Law Firm Marketing Differ from General Marketing

Law firm marketing differs from general marketing in several key aspects, primarily due to the nature of legal services, the ethical constraints of the profession, and the specific needs of legal clients.

One of the primary differences is the nature of the product being marketed. Unlike tangible products or general services, legal services are highly specialized, knowledge-based, and often involve sensitive and personal issues. Therefore, marketing for law firms focuses more on demonstrating expertise, trustworthiness, and a track record of success, rather than on the features or prices that are often emphasized in general marketing.

Another significant difference lies in the ethical constraints. The legal industry is bound by strict ethical guidelines that regulate advertising and client communications. These guidelines, which vary by jurisdiction, often restrict the type of language that can be used, the promises that can be made, and the ways in which services can be marketed. This level of regulation is typically much more stringent than in other industries.

Law firm marketing or legal marketing often requires a more educational approach. Potential clients may not be aware of their legal rights or understand the complexities of the law. Therefore, law firms frequently use their marketing platforms to educate their audience about legal issues, thereby establishing their expertise and building trust with potential clients.

The target audience for law firm marketing also tends to be more specific compared to general marketing. Law firms often specialize in particular areas of law and thus target a niche audience who require those specific legal services. This specialization requires a more targeted marketing strategy, focusing on specific legal issues and demographics.

The decision-making process in choosing legal services is often more complex and involves a higher level of scrutiny and trust than typical consumer goods or services. As a result, law firm marketing strategies often focus on building long-term relationships and reputations, rather than just making immediate sales or conversions.

The channels and tactics used in law firm marketing might differ. While digital marketing is prevalent across industries, law firms might place a greater emphasis on professional networking sites, legal directories, and community involvement for reputation building and referrals, in addition to traditional digital marketing channels.

Law firm marketing is distinct from general marketing in its approach, content, ethical considerations, audience targeting, and the channels used, all tailored to address the unique characteristics of legal services and the legal industry.

What are the Key Components of a Successful Law Firm SEO Strategy?

Essential elements of a successful law firm SEO strategy include:

Keyword Research: Identifying and targeting keywords that potential clients use when searching for legal services.
On-Page Optimization: Ensuring website elements like titles, meta descriptions, and content align with targeted keywords.
Quality Content Creation: Producing informative and engaging content that addresses the needs of your audience.
Local SEO: Optimizing for local search results, especially important for law firms targeting clients in specific geographic areas.
Backlink Building: Acquiring high-quality links from reputable websites to boost credibility and search engine ranking.
Technical SEO: Improving website structure, speed, and mobile responsiveness.

How can i ensure my website is discovered and updated frequently by search engines?

Search engines use ‘spiders’ or ‘bots’ to crawl the web from one website to another. Once they happen upon your website they will then crawl your website from one link to another. A good practice is to ensure that all your pages are interlinked naturally and logically and to ensure that your content is updated frequently.

How does Google deal with duplicate content across the web?

The 4 main ways search engines like Google deal with duplicate content are as follows;
1. Filtering – When there are multiple pages of identical or very similar content Google will filter out the others and select one source that it believes to be the most relevant and authoritative.
2. Canonicalization – If you have multiple pages with identical or similar content you may want to use the rel=”canonical” tag to prioritize the main page. This can prevent you from having your ‘non-preferred’ page outrank your ‘preferred’ page
3. Penalization – If Google believes you are conducting ‘unsavory’ ‘deceptive’ practices they will simply penalize your site so that you lose position.
4. Syndication – There are some natural and accepted scenarios where duplicate content is acceptable. For example with syndicated content or shared content (with the permission of the original creator). If this scenario applies to you, then you simply need to apply the appropriate tags.

Can you give me some best practices for ‘mobile-first indexing’ for my website?

Firstly it may be better to have a ‘responsive’ site design. This will make it easier for search engines like Google to crawl as there is just one version of the site and the possibility of large discrepancies between your desktop and mobile versions is eliminated. Also, ensure your page speed load times are low. Mobile phones generally have slower internet connections vs desktops.

How can I optimize my content to appear in the ‘featured snippets’ on Google search?

There are a few tried and tested methods for making your content ‘featured snippet’ worthy, i will mention 3 below;
1. Answer a question – Try to ask and answer a question in your content and make it easy for Google.
2. Apply ‘schema markup’ to your content and ‘label it’ so it is clear what your content is about.
3. Headers – using headers that address the keyword/key phrases you want to rank for will also make it easy for Google algorithm to understand.

What is the significance of schema markup, and how can I use it to rank higher in the SERPS’ (search engine result pages)?

By incorporating appropriate and updated schema to your site’s pages you will enable Google to easily understand the specific features of your pages. If you want to get featured in rich snippets or if you want your reviews to be incorporated in the SERP’s then schema markup is essential.

So what is search engine optimization (SEO) anyway? And how can it help my website rank higher on Google?

Let’s simplify things.. You can break down SEO (search engine optimization) into 3 core parts. It’s the process of ensuring that your website is structurally sound in terms of its performance for the user, its architecture for the search engines, and finally, a good SEO strategy will also allow for ensuring your website gets the publicity it deserves by sharing and building backlinks maximizing the discoverability of your site.
It can help your website rank higher in Google by ensuring that your website checks as many boxes as possible. As SEO’s we know what these boxes are and we go about creating and executing plans to achieve this goal.

What are on-page elements, such as title tags and meta descriptions, and how can i optimize them for better SEO performance?

Title tags allow search engines to grasp the topic your page is addressing. Through correct keyword selection, you will ensure your page is being served for the relevant keyword keyphrase.
Meta descriptions are descriptions placed under your title and URL that provide people with a short summary of what your page is about or how it differs from other pages on the SERP (search engine results page).

What are keywords, and how should i go about selecting them?

Keywords are words or phrases a searcher will use when searching for information. If a page has the relevant keywords and keyphrases it is on the road to being eligible for display to users. Of course, there is more to the puzzle such as context and a whole host of other criteria. But keywords are really the starting point of SEO.
When selecting keywords you need to ensure that you are taking a few things into account:
1. How is your prospect searching for what you are offering? Or the problem you are helping them solve? You can research this with tools but really you need to understand how YOUR specific target audience is searching and what they are expecting. That’s the long-term overall strategy.
2. Intent: What is the intent behind the search? If most people actually want information vs product recommendations and you are offering the latter, you will probably end up way behind.
3. Difficulty: Before writing on a topic check to see how difficult it will be to rank for this keyword. I.E: how much competition is there for this keyword? Once you find out you might be glad you checked and immediately decide upon another keyword as the trouble and probability could be too slim and not worth the time and hassle.

Once I have selected keywords then what?

Once you have selected the keywords that you believe your target audience is searching for, then I would suggest you check the opportunities and prioritize which keyword to start with. This is a simple and effective strategy that will give you 80% of the results for 20% of the efforts.
Are there any SEO considerations specific to e-commerce websites?The first one that spring to mind is that within the world of eCommerce. Reviews are king. Google understands how much weight people assign towards informative and genuine reviews. These reviews will not only enhance your product pages and help convert customers. But these reviews when properly ‘labelled’ as in the case of using the structured data markup will help google position them alongside your title and meta description. Another SEO tip for ecom sites is to ensure you are ranking the relevant type of page for specific keywords or keyphrases based on what Google prefers and is showing on the SERPS. So if Google is only showing product category pages for a keyword do not try and rank a blog post for this keyword.
How can I optimize my website for multiple languages and target international audiences?

There are many factors to consider when expanding into new territories, here are a few to consider:

The first thing that comes to mind, is to ensure that you’re translations are colloquially correct. Just using a translation app or service can leave your content lacking depth and clarity. If you are expanding into a new territory with a different language invest in having native speakers translate or at a minimum check through your translations.
Secondly, ensure you are performing a new round of keyword research to ensure you are ranking for relevant keywords. Some keywords when translated may not yield the same traffic or intent. Consider cultural nuisance and local search trends.

What is the role of site architecture in legal marketing, and how can I improve the structure of my website?

When outlining your site architecture, your goal is twofold.

First to make your website easy to crawl for the search engines’ spider bots

Second, to make the general user experience seamless and effortless.

In general, Implement a well-thought-out internal linking strategy to connect related pages within your website. Internal links help distribute link authority, improve crawl ability, and guide search engines to important pages. Also, using descriptive anchor text and prioritizing linking to high-value pages will ensure your top pages gain more authority. A simple yet effective strategy.

How does user experience (UX) impact Legal Marketing, and what are some UX optimization tips?

User experience (UX) significantly impacts lawyer marketing by shaping the way potential clients perceive and interact with a law firm’s online presence, primarily through its website and mobile applications. A well-designed UX can create a strong, positive first impression, establishing a law firm’s credibility and professionalism from the outset. It determines how easily and efficiently users can access information about the firm’s services, lawyer profiles, and contact details, which is essential for converting website visitors into clients.

The overall user experience of a law firm’s digital platforms also reflects directly on the firm’s brand. A user-friendly, informative, and modern site enhances the firm’s image and helps build trust with potential clients. Trust and credibility are particularly crucial in the legal industry, where clients are often dealing with sensitive and significant issues.

Additionally, UX plays a vital role in reducing bounce rates. A website that is engaging and easy to navigate encourages visitors to stay longer and explore more, increasing the chances of them reaching out to the firm. With the growing use of mobile devices, having a mobile-optimized user experience has become indispensable for reaching a broader audience.

When it comes to optimizing the UX for a law firm, several key aspects should be considered. The website should feature clear and intuitive navigation, allowing users to easily find what they are looking for. Implementing a responsive design ensures the website functions seamlessly across various devices, especially mobile phones.

Ensuring the website loads quickly is also crucial as slow load times can frustrate users and lead them to leave the site. Making contact information easily accessible, possibly through a contact form or chat feature, facilitates immediate inquiries.

The content on the website should be high-quality, informative, and easy to read. This includes clear descriptions of services, attorney bios, and educational resources that can help establish the firm’s expertise. The visual design of the site should be appealing and align with the firm’s brand identity, using a coherent color scheme, professional images, and a clean layout.

Incorporating client testimonials and case studies can significantly build trust and demonstrate the firm’s success. Clear and compelling call-to-action (CTA) buttons guide users towards desired actions, like contacting the firm or scheduling a consultation.

Ensuring the website is accessible to users with disabilities is also vital, meeting necessary accessibility standards. Lastly, continuously testing the website’s UX and seeking user feedback are essential for ongoing improvements.

In essence, UX is a critical element in lawyer marketing, influencing client perceptions, the accessibility of information, and the overall effectiveness of the law firm’s digital marketing efforts. By optimizing UX, law firms not only enhance their online presence but also significantly improve their chances of attracting and retaining clients

How Long Does it Take to See Results from law firm marketing experts? SEO is a long-term strategy. For law firms, it can take anywhere from 6 months to a year to see significant changes in rankings and web traffic. The timeframe varies based on competition, the current state of your website, and the aggressiveness of your SEO strategy.

How Can I Measure the Success of My Law Firm’s SEO Campaign? Success can be measured using various metrics, such as:

Rankings: Improvement in search engine positions for targeted keywords.
Website Traffic: An increase in the number of visitors to your site.
Lead Generation: More inquiries and contact form submissions.
Conversion Rate: The percentage of visitors who turn into clients. Tools like Google Analytics and Google Search Console can help track these metrics.

Is Blogging Important for Law Firm SEO?

Yes, blogging is a critical element. It allows law firms to create relevant, informative content that addresses common questions and topics in their area of practice. This not only helps with keyword rankings but also establishes the firm as a thought leader in the legal field.

How Does hiring an attorney marketing expert or marketing consultant for law firm to do a Local SEO Benefit Law Firms?

Local SEO helps law firms appear in local search results, which is essential for attracting clients in your geographic area. This includes optimizing your Google My Business listing, getting listed in local directories, and ensuring your website mentions local-specific keywords.

What are the Best Practices for Law Firm Websites to Improve SEO? Best practices include:

User-Friendly Design: Ensuring the website is easy to navigate and accessible.
Mobile Responsiveness: Optimizing for different device sizes.
High-Quality Content: Providing valuable information that meets the needs of your audience.
Fast Loading Speed: Ensuring your site loads quickly to improve user experience and SEO.
Secure Website (HTTPS): Using secure protocols to protect user data.

How should i go about creating effective Title tags and meta descriptions?

For title tags, research what your top-ranking competitors are doing for the keyword or key phrase you are wanting to rank for. Look for common themes amongst the top positions and ensure you are not straying too far from their titles. If they are ranking well then Google must appreciate their title tag.
When crafting meta descriptions that ‘win the click’ you need to put your copywriting hat on and start digging in to the thought process behind the intent of the search, the problem you are solving on the page, and ensuring that your offer or ‘reasons to click’ is stronger than that of your competitors. Sometimes this can be as simple as ensuring that you have a ‘review stars markup’ below your meta description.
GA4 (Google Analytics 4) GA4 is set to completely replace its predecessor UA (Universal Analytics) in July 2023. GA4 gives you the possibility of accurately tracking user interactions with your pages and it various buttons and other elements. You can then create customized and detailed reports to better understand how your prospects and customers are moving through and interacting with your site.

How to Stay Compliant with Legal Advertising Rules in SEO? Compliance involves:

Truthful and Accurate Content: Avoiding misleading or false information.
Clear Advertising Disclosure: If a page is promotional, it should be clearly stated.
Respecting Confidentiality: Not sharing client information without consent.
Adhering to State Bar Regulations: Each state has its own rules regarding legal advertising.